Enabling leaders and organisations to create greater clarity, alignment and commitment in times of change
We partner with leaders and organisations that are dealing with complexity, uncertainty and risk when seeking to implement change quickly and effectively.
Our network works with leaders and teams who facing pivotal moments — new roles, shifting contexts, or increased organisational complexity.
Trusted by
150+ business leaders globally.
Case Studies - Our Impact in Practice
- Aligning Founders and Senior Hires for Future Growth
- Psychological Insights Driving a 6% MS Therapy Sales Increase
- Rebuilding Trust Between HQ and Affiliate to Improve Performance
We have partnered with numerous top companies worldwide to accelerate their performance.
Challenges we address
Our work strengthens leadership, teamwork and organisational alignment so organisations can move forward with clarity and confidence.
Complex Organisational Change
Where misalignment is creating confusion, friction, and stalled progress:
- Misalignment between vision, values and behaviour which lowers performance
- Employees reluctant to commit to new organisation, strategy, or ways of working
- Slower adoption of change than required for the business to succeed
Key Talent Attrition and Lack of Readiness
Where the company does not have the people it needs for a sustainable future:
- Increasing rates of turnover of key talent
- Limited pipeline of key talent to be successors
- Expert leaders who excel technically but struggle with leading people
Absence of Alignment and Collaboration
Where teams are unwilling to work effectively across organisational boundaries:
- Cross-functional friction that undermines the real task of performing
- Teams working silos and prioritising own agenda over shared organisational goals
- A sense of everyone being busy, but underutilised and unproductive
Entrenched Performance Issues
On-going frustration that the company’s problems are caused by internal issues:
- Failure to leverage the benefits of entrepreneurship with benefits of consistency
- Organisation is becoming overly complicated
- Systemic barriers to performance poorly understood
Sub-optimal Leadership Behaviour
Where the organisation feels stuck and unable to evolve further:
- Lack of individual accountability and ownership
- A shift in risk-taking behaviour to becoming more cautious and stuck
- An increase in more political and other counter-productive behaviour.
What we do
Working in close partnership, we blend psychology, business insight and broad organisational experience to gather meaningful insight and offer an independent perspective on what is really happening.
Through a considered mix of approaches, we co-create customised solutions and stay with you through implementation to ensure they take root throughout your organisation — to enable progress such as:
Leadership Assessment
Leadership Advisory
Leadership Transition
Applied Simulations
Cross-Boundary Alignment
Organisational Change Advisory
Results we have achieved
We focus on practical, sustainable outcomes — real shifts in behaviour, alignment and performance. These case studies and testimonials show how our approach has helped clients tackle complex challenges and achieve meaningful, lasting results.
Highlighted Case Study
A Psychological Approach to Driving a 6% Sales Increase for a Breakthrough MS Therapy
A breakthrough therapy was reaching only a small fraction of patients, not because of the evidence, but because clinicians’ ingrained risk-averse mindsets were shaping their decisions.
By revealing and working with these underlying beliefs, we unlocked meaningful behaviour change, increased adoption, and equipped teams to drive impact by engaging mindsets rather than pushing more data.
“As a biotech start-up scaling quickly, we needed a trusted advisor who could help us level up fast—and Leading By Design delivered. His supportive challenge and the practical tools and mindset shifts he introduced strengthened our individual leadership and our effectiveness as a team, bringing far greater clarity, understanding, and impact.”
Sandra Poole
CEO, Biotech Executive & Board Director
“We have successfully collaborated with Ira for more than 5 years to improve team dynamics and individual performance. With his extensive experience as a leader, blended with his strong facilitating skills, he made a huge difference. Ira is very strong in sensing strengths and development needs. We have greatly benefited from his highly appreciated coaching and support.”
Casper Paardekooper
Founder, Vintura
“Ira has displayed the perfect balance between listening well and putting in targeted challenges. After every coaching session, I left with plenty to think about, and a bunch of new insights about myself and about my interaction with others. Absolutely worth it!”
Johan Stockman
Partner, Boston Consulting Group
Who we are
We are a European team of psychologists, advisors and facilitators — all working across the continent and grounded in deep corporate and consulting experience — blending psychological insight with practical expertise to design interventions that genuinely shift behaviour and performance.
Ira Morris
Founding Partner
Alexandre Janssen
Innovation Specialist
Danela Ezekiel
Executive Coach
Brit van Ooijen
Executive Coach
Florin Petrescu
Leadership Facilitator
Cathalijne Bol
Organisational Psychologist
Jeroen de Vlam
Trusted Advisor
Clémentine Leroy
Leadership Advisor
Margaret Bishop
Executive Coach
Ira Morris
Founding Partner
Alexandre Janssen
Innovation Specialist | NL
Brit van Ooijen
Executive Coach | Nordics
Cathalijne Bol
Organisational Psychologist | NL
Clémentine Leroy
Leadership Specialist | FRA
Eric Morello
Change Manager | EU
Florin Petrescu
Leadership Facilitator | CEE
John Mahoney-Phillips
Leadership Advisor | UK
Margaret Bishop
Executive Coach | UK
Our latest insights
Our collection of articles and resources exploring the assumptions, tensions and human dynamics that shape leadership, teams and organisations. Ideas that help you look deeper, think differently and lead with greater clarity and impact.
